Kit 3 vs Kit 4 Design Solution - 03
Our current range had the below difference
Dyson Airwrap Complete - suitable from short to mid-length hair
Dyson Airwrap Complete Long - suitable from mid-length to long hair
Our Complete Long being the best-selllers, and all product pages being out of stock...
... We had to come up with personnalised Kits under our generic product portfolio
... We had to come up with personnalised Kits under our generic product portfolio
Main project goals
I had a lot of constraints during this project, as designs need to be validated by the top management
How may we track the enhancements done
to simplify the Airwrap journey?
Explanatory module over kit 3 & kit 4 main differences
for users landing on an out-of-stock product pages
for users landing on an out-of-stock product pages
Answers the user need 03 on Journey Simplification
Need to align the journey all the way through
On the in-stock Kit 3 & Kit 4 product pages
Explanatory module over kit 3 & kit 4 main differences
for users landing on the in-stock product pages
for users landing on the in-stock product pages
Feeds onto user need 03 (UN03) on Journey Simplification
Aligned with the design on the second available kit 4
The results of this module online
